Jefferson Hack
Jefferson Hack is a British media entrepreneur, director, and co-founder of Dazed magazine, known for his influential role in shaping contemporary fashion, art, and culture. Through Dazed, AnOther Magazine, and NOWNESS, Hack has worked with some of the world’s leading creatives, producing cutting-edge content that challenges traditional media narratives. His work as a director spans fashion films, documentaries, and innovative digital storytelling.
Biography
Jefferson Hack is a British media entrepreneur, director, and co-founder of Dazed magazine, a publication that has become a major force in fashion, culture, and youth media. Born in 1971, Hack co-founded Dazed & Confused in 1991 alongside photographer Rankin while still a student, with the aim of creating a platform for avant-garde voices in art, fashion, and culture. Over the years, Dazed has become synonymous with cutting-edge creativity and has helped shape the cultural landscape by championing emerging talent and pushing the boundaries of traditional media.In addition to Dazed, Hack has expanded his influence through other ventures, such as AnOther Magazine and NOWNESS, both of which continue his commitment to forward-thinking storytelling and high-quality content. AnOther Magazine focuses on fashion, luxury, and art, while NOWNESS is a global video platform dedicated to showcasing the best in contemporary culture, from short films to documentaries. Through these platforms, Hack has collaborated with leading figures across the arts, producing content that blends innovation with cultural commentary.As a director, Hack has worked on various fashion films, music videos, and creative projects that reflect his interest in the intersections of fashion, technology, and contemporary art. His work often reflects the themes central to the publications he leads—challenging conventions and exploring new ways of visual storytelling. Hack's ability to create visually striking and thought-provoking content has earned him a reputation as one of the most influential figures in media and fashion today.Throughout his career, Jefferson Hack has remained dedicated to fostering creativity and pushing the limits of how media engages with audiences. By consistently focusing on the latest in cultural trends and innovation, he has become a pivotal figure in contemporary fashion and media, shaping the direction of global youth culture for more than two decades. His ongoing projects continue to challenge norms and set new standards for creativity in the digital age.
