Louis Vuitton Series 3 Taking Shape
Prior to Nicolas Ghesquière’ fourth ready-to wear- collection for Louis Vuitton, the French luxury house opened up the designer’s creative process and influences to the public as ‘Series 3’, a 5,000sqm exhibition taking up three floors of 180 Strand.
The exhibition, curated and designed by Ghesquière, is comprised of 13 rooms and has a distinct digital element to it; with one circular room using huge curved screens switching content between models walking around the room, LV monochrome pattern, and faces speaking about the collection. In another room an artisan from Vuitton demonstrates the assembly of a miniature trunk in person, allowing visitors to appreciate the product craftsmanship that can be lost in a catwalk show, which lasts roughly 12mins in total.